Media, analytics and ad tech

Mobile App Analytics

See how people really use your app.

Mobile App Analytics software product

Overview

Mobile App Analytics shows what users actually do inside your Android and iOS apps: which screens they open, where they drop out of a flow and whether they come back. The events and dashboards are defined with you, so the numbers answer the questions your team asks.

  • Events and screens
  • Funnels and retention
  • Active users and sessions
  • Custom dashboards

Features and modules

What Mobile Analytics includes.

Event and screen tracking

A defined list of events and screens recorded from your app, agreed with you up front.

Sessions and active users

Daily, weekly and monthly active users and session counts.

Funnels

Step-by-step conversion through flows such as sign-up, booking or checkout.

Retention

How many users return after their first visit, by cohort.

Dashboards and exports

Dashboards around your questions, with data export.

Consent and privacy

Collection set up so that consent and data-handling choices are respected.

Panels, roles and apps

Who uses it, and where.

Admin panel (desktop)

Manage users and roles, data, settings and reports for the whole product from one back-end panel.

How it works

A typical flow.

  1. We agree the questions you want answered and the events to track

  2. We add the tracking to your app and set up collection

  3. Data starts flowing into the dashboards

  4. We review the first results with you and adjust the events

Branding, integrations and deployment

We present the product under your own name. The scope of branding and customisation is agreed with you before work starts.

Branding and customisation

Your name, logo, colours and wording can be applied. Contact us to discuss what you need and what it involves for this product.

Deployment and integrations

  • Hosting and data storage are agreed per project.

FAQs

Questions about Mobile Analytics

How is it set up?

We define the events and dashboards with you and connect them to your app.

Can it be added to products from your catalogue?

Yes. Our products can be instrumented as part of a project. Contact us to discuss your requirements.

Talk to us about Mobile Analytics

Request a demo and we will confirm what this product covers and what a branded version would involve.