Media, analytics and ad tech

TICS Web Analytics

Know your real visitors, not your bots.

TICS Web Analytics software product

Overview

TICS is a web analytics dashboard. A small tracking script on your website records each hit, and the dashboard shows who is visiting: total hits, unique IP addresses, desktop, mobile and tablet split, where visitors are, which pages they read and what devices they use.

Every view separates normal traffic from bots, so the numbers for real visitors are not inflated by crawlers and automated traffic.

  • Normal traffic and bots, separated
  • Countries, cities and ISPs
  • Top pages and real URLs
  • Several sites, one dashboard

Features and modules

What TICS Analytics includes.

Normal traffic and bots

Every report is split into normal traffic and bots, with a lifetime hit count for each.

Overview tiles

Total hits, unique IPs, and desktop, mobile and tablet hits for the selected period.

Hourly pattern and daily trend

Hits by hour of the day, and hits per day across a date range.

Device and OS breakdown

Windows, Android, iPhone, Mac and other systems, plus a desktop, mobile, tablet and other split.

Event types

Page views separated from custom events.

Geography and networks

Countries, states or regions, cities and ISPs, each with counts and share.

Pages and real URLs

Top pages, and every exact tracked URL including query strings.

Top IP addresses

The most active source IPs with city, region, country and ISP.

Drill-down with time ranges

Click a country, region or city to see its top pages, with All Time, This Week, Last Week, This Month, Last Month and Last 3 Months.

Search and per-URL tools

Filter any table, open a tracked URL, or check whether it is in Google's index.

Panels, roles and apps

Who uses it, and where.

Analytics dashboard (web)

An Overview tab with charts and tables, and an Advanced Analytics tab with the full country, region and city breakdowns.

Tracking script

A script added to each website records the hits.

Admin panel (desktop)

Manage users and roles, data, settings and reports for the whole product from one back-end panel.

How it works

A typical flow.

  1. Add the tracking script to your website

  2. Hits are recorded and classified as normal traffic or bots

  3. Open the dashboard and pick a site and a date range

  4. Drill into countries, cities, pages and IP addresses

Branding, integrations and deployment

We present the product under your own name. The scope of branding and customisation is agreed with you before work starts.

Branding and customisation

Your name, logo, colours and wording can be applied. Contact us to discuss what you need and what it involves for this product.

Deployment and integrations

  • Hosting and set-up are agreed per project.

FAQs

Questions about TICS Analytics

How does it tell bots from real visitors?

Each hit is classified as normal traffic or bot traffic and shown separately in every report. Contact us if you want to know more about how classification is configured.

Can I track more than one website?

Yes. The dashboard has a site selector, and each report follows the selected site.

Can it track events as well as page views?

Yes. The event type chart separates page views from custom events.

Talk to us about TICS Analytics

Request a demo and we will confirm what this product covers and what a branded version would involve.